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What is the Difference between a Strategic Plan and a Master Plan?

Aldersly Retirement Community, San Rafael, CA


Often built well over two decades ago, many not-for-profit communities find themselves in dire need to either upgrade, renovate or even completely reposition themselves. Do you have a plan for staying competitive in your marketplace?  There’s a lot of talk about strategic and master planning, but what is the difference?

Having a strategic plan in place to drive the master planning process will aid in your success. A strategic plan is an organization’s process of defining its direction, and making decisions on allocating its resources to pursue this direction. A good master plan incorporates information gathered from strategic planning. The master plan provides direction to develop or improve (land, a community, a building complex) through a long-range plan that balances and harmonizes all elements.

Learn more by reading our blog post: Senior Living Redevelopment: How to Remain Relevant and Profitable.

Join us at LeadingAge California 2018 Annual Conference & Exposition
Tuesday, May 8, 7:30-8:30 a.m.
Design & Project Management  1K: Stay Competitive-Master Plan Results

This educational session will review a new master planning process that takes into account and respects existing residents while positioning itself for future residents. The panel will examine two different communities—Aldersly Garden Retirement Community and Carmel Valley Manor—that have successfully gone through the process.  Learn what triggered their effort to reposition, as well as how they brought along the board, staff, and representative resident leaders to understand both the urgency of embracing change and the options worthy of exploration.

In addition, Ted MacBeth of LCS Development will discuss the value of integrating marketing and financial considerations early and continuously into the process.  Leslie Moldow of Perkins Eastman will outline a consensus driven process called IDEAS—Integrating Design, Economics, and Assessment—and show how a community’s unique circumstances can impact the final master plan’s actionable solutions.

Faculty:
Leslie Moldow, principal, Perkins Eastman
Ted MacBeth, senior vice president /director of Life Plan Development, LCS Development
Jane Ipsen, president and CEO, Carmel Valley Manor
Gilbert Carrasco, executive director, Aldersly

LCS Development is a strategic third-party redevelopment partner. We look forward to discussing your end goals and how we can help get you there.

Won’t be joining us in Pasadena? Check out our Industry Conference Schedule for details on other conferences we’ll be attending.

Hear what others say about working with us. Contact us online or call 515.875.4755 with any redevelopment questions.